|
This is not a resort that needs a
tremendous amount of introduction. Heck, there are more celebrities
here per square meter than there are on most other pieces of property
around the globe, and, as a result, this area gets more than its fair
share of international attention.
The holding of the Swiss Open
tennis tournament in summer helps too, and the large numbers of rich
and not so famous also ensure that the place gets mentioned often
enough in the right circles.
But what about normal dudes like you and
me dear reader? Do we think automatically of Gstaad when we are
plotting our next ski getaway? “Probably not”, has to be the obvious
answer. And, “why not”, has to be the obvious question. It certainly
is not because Gstaad is lacking in decent skiable terrain. It has
plenty. And what with the Glacier at Diablerets, just a few kilometres
away, the snow is pretty much a sure thing too
Could
it be that Gstaad has not taken the right approach to its marketing?
This surely would leave ordinary skiers with the feeling that if they
were not well heeled and well known they would be less than well accepted.
That is not true, by the way, but perhaps the impression was there.
But Gstaad is changing its image. Great new snowboarding facilities
have been added, much to the delight of that incredibly fast-growing
market. continue
|
